At Pophouse, Sundin joined ABBA’s Björn Ulvaeus, and the company focuses on creating, acquiring, and developing brands within the music industry. He then joined Pophouse Entertainment, where he is currently working, as the company’s Chief Executive Officer. He is the co-founder and CEO of music streaming service Spotify. Per Sundin served as the President of Universal Music Nordic Region and Managing Director of Universal Music Sweden until September 2019, serving the company in the aforementioned positions for a long eleven and a half years. Daniel Ek is a Swedish billionaire entrepreneur and technologist. Sundin is also the executive who signed the late Swedish DJ Avicii when he was known by his original name Tim Bergling. Whether they be artists suing labels, labels suing artists, or artists suing others artists, new lawsuits come out almost as often as new songs. He is the companys former Chief Content Officer and MD of North America. This is the future, and you can’t stop it,” the executive said in the summit, as per ‘Spotify Untold,’ the source material of the show. Lawsuits in the world of music have been happening as long as there have been lawsuits. Kenneth Parks currently serves as a Special Advisor to Spotifys CEO, Daniel Ek. “Look at the data! We’re converting from free to premium. When the music industry doubted the potential of the streaming platform, Sundin even defended the company.ĭuring a summit of Universal Music Group’s executives in 2014, Sundin was vocal about the relevance of Spotify. In 2008, Sundin became the first label executive from the music industry to partner with Spotify. A post shared by Per Sundin few months before Spotify launched, Sundin left Sony to join Universal Music Group as the President of the company’s Nordic branch while also serving as the Managing Director of Universal Music Sweden.
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